How to sell wholesale products in WooCommerce

Write down which customers qualify, which products they can buy, whether wholesale prices apply per product or by category, and whether the price changes at quantity breaks. Also decide your minimum order quantity, case-pack sizes, tax treatment, shipping method and payment options.

Do this before entering prices. A common Friday-afternoon failure is overlapping rules, such as a role discount and a coupon both reducing the same order when you intended only one discount.

For a very small catalogue, the manual route is to create separate wholesale products or case-pack variations, use normal WooCommerce prices, and approve wholesale customers yourself. This works when every buyer sees the same fixed pack prices and you do not need private products or automatic role-based pricing.

WooCommerce does not provide a complete wholesale workflow in its core product settings. Role-based prices, quantity tiers, minimum quantities, visibility controls and bulk-order tools are normally added by a wholesale extension. Official WooCommerce documentation describes these as features of wholesale extensions rather than standard WooCommerce settings.

Install and activate a wholesale extension, then create roles such as Wholesale Customer, Dealer and Distributor if your price lists differ. Decide whether customers receive a role after manual approval or request access through a registration form.

Do not give every wholesale buyer the same WordPress role unless they genuinely share the same prices and permissions. Check the role while logged in as a test customer, because administrators can see prices and products that ordinary buyers cannot.

Configure a fixed wholesale price or a percentage discount for each role, then add product-level rules where margins differ. For tiered pricing, enter the minimum and maximum quantity, or the minimum quantity and resulting price, for each break. Typical tiers might be 1–9 units, 10–49 units and 50 or more.

Apply rules at global, category or product level only when the priority is clear. Wholesale documentation commonly supports global, category and product pricing, with more specific product rules taking precedence over broader rules.

Set minimum and maximum quantities where required, and use quantity increments for products sold by the case. Hide wholesale-only products from guests or retail customers if they should not appear in the public catalogue. If your extension supports it, show a price table on the product page so buyers can see the quantity needed for each tier.

Check variable products separately. Pricing rules may need to be assigned to each variation, and some extensions do not bulk-edit variation prices. Also review shipping, tax, coupons and payment methods: a correct product price can still produce an incorrect wholesale total at checkout.

Create separate test accounts for a guest, retail customer and each wholesale role. Check the shop, product page, variation selector, cart, checkout, order email and order administration screen for each account.

Test quantities just below, at and above every break. Confirm that the displayed unit price, line subtotal and order total agree. A recurring support issue is that the product page shows the normal price while the cart applies the wholesale price, so test both screens rather than relying on the cart alone.

For a store serving both retail and B2B buyers, WholesaleX Pro is the faster route than maintaining duplicate products or custom pricing code. It is designed to combine wholesale roles, tiered pricing, bulk ordering and inventory tools in one WooCommerce workflow.

Install the plugin from Plugins → Add New → Upload Plugin, activate it, then configure roles, pricing rules, quantity limits and visibility settings. Import or enter a small set of prices first, test the full customer journey, and only then roll the rules out across the catalogue.