How to display conditional content in WooCommerce
The short answer
WooCommerce does not provide a general conditional-content rule builder in its core settings. For one or two simple messages, add content with a WooCommerce hook and a PHP condition; for cart, customer, product and location rules, a conditional-content plugin is faster to manage.
What you need
- A WooCommerce store with products and pages configured
- Administrator access to WordPress
- A clear condition and display location
- A child theme or code-snippets tool if using PHP
The fast route
Get WooCommerce Conditional Content
Let WooCommerce Conditional Content do it
Rule-based content targeting by cart, customer, product, and location; choose it for personalized store messages rather than pricing rules.
Sources
- developer.woocommerce.com /docs/theming/theme-development/conditional-tags?utm_source=…
- woocommerce.com /document/actions-and-filters/?utm_source=openai
- woocommerce.github.io /code-reference/classes/WC-Cart.html?utm_source=openai
- woocommerce.com /document/woocommerce-conditional-content/?utm_source=openai
Questions
- Can WooCommerce display conditional content without a plugin?
- Yes, WooCommerce can display simple conditional messages without a plugin by combining PHP conditions with WooCommerce action hooks. This works well for a fixed message based on a page, logged-in state or basic cart check. It requires code maintenance, and complex combinations involving products, roles, cart rules and locations are easier to manage with a rule-builder extension.
- Which hook should I use for a WooCommerce message?
- The correct hook depends on the location you need. Use a product-page action for content near the product summary and a cart action such as the hook that runs before cart contents for a cart message. Themes and page builders can change the result, so verify the chosen hook on the actual site rather than relying only on a visual hook diagram.
- Why does my conditional content always show or never show?
- Conditional content usually fails because the condition runs too early, the cart is unavailable at that point, the wrong product or role is being checked, or caching is serving an old response. WooCommerce conditional tags must run after WordPress has selected the posts, and classic PHP hooks may not work in every Cart or Checkout block location. Test logged-in, logged-out and cart-update states separately.
- Can I show content based on products in the cart?
- Yes, you can inspect the WooCommerce cart and show content when a product, category or quantity condition matches. A custom callback can read the cart contents, while a conditional-content extension can provide product, category and quantity rules through an administration interface. Make sure the message is informational unless a separate pricing or checkout rule enforces the offer.
- Does conditional content change WooCommerce prices?
- No, conditional content normally displays messages, notices, promotions or recommendations; it does not itself calculate a discount. If the message describes a deal, configure the actual price change with WooCommerce coupons, dynamic pricing or another pricing system, then match the content rule to that offer so customers understand what they need to do.