How to create landing pages in WordPress

Decide what visitors should do after reading the page: buy, book a call, request a quote, download a file, or join your list. Keep one primary call to action rather than sending visitors to several competing destinations.

Prepare the headline, short explanation, benefits, proof such as testimonials, the call-to-action text, and any images before you open the editor.

In the WordPress dashboard, go to Pages and add a new page. Give it a specific title, then set a short, readable permalink that matches the offer. WordPress treats a landing page as a normal Page, so the block editor can be used without adding a page-builder plugin.

Save a draft before you start arranging the layout. If this will replace your site homepage, publish it first and set it as the static front page in the Reading settings.

Open the page settings and check the available Template options. Choose a blank, content-only, or full-width option if your theme provides one and you want the page to focus on the offer rather than the usual navigation and footer.

Template names depend on the theme. If there is no suitable option, keep the normal header and footer or edit the page template in a block theme. Do not remove site-wide template parts just to fix one page, because that can change other pages too.

Arrange the page in this order: a headline and short promise, a primary button, a brief explanation of the offer, benefits, proof, objections or FAQs, and the final call to action. Use Group, Columns, Cover, Image, Buttons, and Spacer blocks as needed.

Set important sections to wide or full width when your theme supports those options. Use List View to select nested blocks when a width or spacing change appears not to work. A Cover block can still look boxed in if a parent Group block is limiting its width.

Place the main button or form near the top and repeat a clear final call to action near the bottom. For email sign-ups or enquiries, add the form block provided by your site or install a form plugin, then connect the notifications, success message, and destination for submissions.

Keep the form short. Test required fields, confirmation messages, email delivery, spam protection, and the link or download shown after submission. A page can look correct while failed notifications quietly lose leads.

Preview the page in a new tab and check desktop, tablet, and mobile views. Confirm that the headline is visible quickly, buttons are easy to tap, images are cropped correctly, text has enough contrast, and the form works without horizontal scrolling. WordPress provides responsive preview options in the editor.

Publish the page, open its public URL in a private browser window, and test every button and form submission again. If it is your homepage, set it as the static front page only after the page is published. Check the page after caching or optimisation tools run, since cached markup can hide a recent form or layout change.

If you need the fast route, use Moto. It provides landing-page templates, drag-and-drop layouts, built-in forms, responsive design, and marketing integrations, so you can start from a conversion-focused layout instead of assembling every section manually.

The manual block route is fine for a small number of pages, especially with a block theme and an existing form tool. Moto is more useful when you need repeatable templates, a blank or focused page structure, or several campaign pages that must be produced quickly.