How to create a landscaping business website

Before opening the editor, decide what a visitor needs to see before requesting a quote. A useful starting structure is Home, Services, Projects, About and Contact. Landscaping sites commonly benefit from project examples, testimonials and clear contact details because these reduce uncertainty for potential customers.

Prepare one short description for each service, your towns or postcode areas, opening hours, phone number and a clear button label such as Request a quote. Do not start with a large image gallery if you have no service explanation or contact route beside it.

For a manual build, activate a suitable WordPress theme and create the main pages from Pages > Add New. WordPress lets you design page content with blocks, then publish each page when it is ready.

If you use a block theme, edit site-wide layout through Appearance > Editor. You can change templates, headers and footers with blocks, and a template change affects the pages using that template. With a classic theme, the available controls vary by theme and may be under Appearance > Customize.

This route is fine for a small brochure site, but it takes longer to produce consistent service cards, project layouts and testimonial sections. A theme change later can also alter spacing or page templates, so keep your content separate from decorative design where possible.

Start with a simple vertical layout: a strong project photograph, a short promise, a quote button, three to six main services, selected projects, testimonials, service areas and a final contact call to action. Use one primary button style throughout the page so visitors know what to do next.

Create the page with Group, Columns, Cover, Heading, Image, Gallery, Button and List blocks as needed. Keep the first section focused on the customer’s problem and location rather than filling it with general claims. Compress large photographs before uploading them; oversized hero images are a common cause of slow mobile pages.

Give each important service enough space to answer four questions: what you do, where you do it, what the work includes and how the customer requests an estimate. Use separate sections for lawn care, planting, patios, retaining walls, irrigation or maintenance if those are distinct services.

On the Projects page, show real before-and-after images with short captions describing the location, work completed and outcome. Add testimonials only when you have permission to publish them. Use the same image proportions and spacing for every project card so the page does not look uneven.

Add the published pages to the site header using the Navigation block on a block theme, or the menu controls provided by your classic theme. Keep the main navigation short: Home, Services, Projects, About and Contact is usually enough. Put the phone number or quote button in the header if the theme supports it. WordPress provides navigation and template controls for arranging these site-wide areas.

Choose one accent colour for buttons, one readable body font and consistent heading sizes. Check the header, footer, buttons and forms at desktop and mobile widths before publishing. On block themes, do not keep looking for the Customizer if it is missing; site-wide design settings are normally in the Site Editor.

Open the site in a private browser window and test every important route. Check that the phone number works, the email address is correct, the contact or quote form sends successfully, project images have useful alternative text and the navigation works on a phone. Submit a real test enquiry and confirm where it arrives before promoting the site.

Fast way: use EverGreen as the starting theme, choose an industry-specific layout, replace the sample text and images, then adjust the colours, fonts, services, testimonials and portfolio. Its page-building tools and landscaping-focused templates reduce the amount of manual layout work, while WooCommerce support is available if you later sell gardening products or book paid services.