How to build a SaaS startup website with Elementor

Decide what visitors should do first: start a trial, book a demo, join a waitlist or contact sales. Build the site around that action rather than adding every possible section.

For most SaaS sites, create a homepage, pricing page, features or product page, about page, contact page and privacy and terms pages. Prepare short copy for the hero, three to five benefits, a product explanation, proof such as customer logos or testimonials, FAQs and a final call to action.

Install Elementor from Plugins → Add New, then create your main pages under Pages → Add New. Set your site name, logo and favicon in WordPress or Elementor Site Settings before styling individual pages.

Use a lightweight theme that works with Elementor. If you are using Elementor Pro, its Theme Builder can control headers, footers and other site parts. Elementor’s free editor is enough for page layouts, but custom site-wide headers and footers are a Pro feature.

Open the Elementor editor, select the Elementor logo or menu, and open Site Settings. Define your primary brand colour, accent colour, text colour, button style, body font and heading sizes before building the pages. Elementor stores these design values centrally so you can change the visual system later without editing every widget.

Keep the system small: one body font, one heading font, one main colour, one accent colour and a consistent spacing scale. Avoid setting a different colour or font directly on every widget because that makes later changes slow and inconsistent.

Open the homepage with Edit with Elementor and build it from containers and widgets. A practical order is: hero with one clear call to action, problem statement, product benefits, product screenshot or workflow, integrations, social proof, pricing or qualification message, FAQs and a final call to action.

Use containers to control width, direction, alignment, spacing and stacking. For a full-width design, set the page to Elementor Full Width when you still want the header and footer. Use Elementor Canvas only when you deliberately want a blank page without them, such as a focused campaign landing page.

Save repeated sections as templates where useful. For lead capture, connect the form to your chosen email or CRM service and send visitors to a clear confirmation page. Elementor’s built-in Form widget is available in Pro; otherwise use a separate form plugin or link to an external signup form.

With Elementor Pro, go to Elementor → Theme Builder, create a header and footer, design them in the editor, then publish each with the display condition Entire Site. Include the logo, a short navigation menu and one prominent action such as Start free trial or Book a demo. Elementor applies site-part templates through display conditions.

Without Pro, build the pages with the active theme’s header and footer, or use the theme’s own customisation controls. A common Friday problem is a header that appears in the editor but not on the live page: check that the template is published, the display condition is correct, and the page is not using Elementor Canvas. If changes still do not appear, clear Elementor’s generated files and any browser, caching-plugin or CDN cache.

Switch through desktop, tablet and mobile views in Elementor. Reduce hero text size, check button widths, stack side-by-side containers, keep tap targets easy to use and remove decorative images that make the mobile page slow or crowded. Containers let you change direction, width, height and order by breakpoint, so use those controls instead of making duplicate desktop and mobile sections wherever possible.

Preview every page outside the editor and test navigation, forms, pricing links, signup buttons, cookie notices, analytics and legal links. Check the site in a private browser window after clearing caches. Publish only after the main call to action works from the homepage, pricing page and footer.

If you do not want to assemble the design system and page layouts from scratch, Sierra is the faster route for a SaaS launch. It provides startup-focused Elementor templates, customisable header and footer layouts, responsive designs and one-click demo import, so you can replace the sample copy, colours, images and links rather than beginning with an empty page.

After importing, review every page instead of assuming the demo is ready: remove unused sections, set your own global styles, replace stock content, check display conditions, test forms and inspect mobile layouts. This route is useful when speed and a coherent startup layout matter more than designing every section manually.