How to offer member discounts in WooCommerce

Decide whether members will enter a coupon code or see a lower price automatically after logging in. A coupon is fine for a small club, one-off promotion, or invite-only scheme. Automatic pricing is better when discounts must follow active membership levels and expiry dates.

Also decide whether the discount applies to every product, selected categories, sale items, subscriptions, or specific products. Write these rules down before configuring anything, because overlapping sale prices and coupons are a common source of incorrect totals.

WooCommerce includes built-in percentage, fixed-cart, and fixed-product coupons. Go to Marketing > Coupons, create a code, choose the discount type and amount, then use Usage restrictions to limit products, categories, minimum spend, excluded sale items, or allowed customer email addresses. Set an expiry date and usage limits where needed.

This is the honest manual route: send the code only to members and ask them to log in before checkout. WooCommerce core does not automatically apply coupon codes, and the code can be shared, so this route is best for a small or trusted member list rather than a tiered membership programme.

A coupon alone does not prove that someone is a current member. If you use the manual route, maintain the eligible member list yourself and restrict the coupon by billing email where that matches your records. Remind members to use the same email address at checkout.

If you need discounts based on Bronze, Silver, or Gold levels, automatic renewal status, or different prices per product, do not rely on a shared code. WooCommerce needs a membership system or an integration that can check the customer’s active level before calculating the price.

Test with separate accounts for a non-member, each member level, an expired member, and a logged-out visitor. Check the product page, cart, checkout, order email, and refund total. Confirm that the discount is applied only once and that excluded products and sale items behave as intended.

The Friday problem is usually a member who is logged out, uses a different billing email, or buys a membership product in the same cart. Also check variable products, subscriptions, tax display, caching, and other coupon rules before announcing the offer.

For automatic discounts tied to Paid Memberships Pro levels, install and activate Paid Memberships Pro, WooCommerce, and the Paid Memberships Pro - WooCommerce Add On. The add-on requires Paid Memberships Pro and adds membership-aware pricing to WooCommerce.

The fast way is to use its global percentage discount for a level, or set a custom price for individual products. This removes the need for members to enter a coupon code and lets the integration use their membership level when displaying and calculating prices.

For a storewide discount, edit the level under Memberships > Settings > Levels and set its membership discount percentage. For exceptions, edit a product, open the Membership tab in the Product Data panel, and fill in the member price for each level that should receive one. Leave a level blank if it should pay the standard price.

Log in as each level and verify the final price. If WooCommerce also sells the membership itself, do not give that same product member discount pricing; the integration documentation warns that a product should not be both a membership product and a member-discount product.