How to build landing pages in WordPress

Decide what visitors should do: buy, book a call, request a quote, join a list or download something. Build the page around that single action rather than giving equal prominence to several unrelated links.

Prepare a short headline, supporting explanation, proof such as testimonials or results, and the details someone needs before acting. If you need lead submissions, plan to connect a form plugin or external form service separately; a WordPress Page only provides the layout.

Go to Pages > Add New, give the page a descriptive title and open the block editor. Add sections with Group, Columns, Cover, Image, Heading, Paragraph and Button blocks. WordPress also provides block patterns, which are ready-made groups of blocks that you can insert and customise instead of assembling every section yourself.

Use a sensible structure: a short hero section, benefits or features, proof, an explanation of the offer, answers to objections, and a final call to action. Keep the important message and first action near the top, but do not force every detail into the first screen.

Open the page settings and choose the widest or blank template your theme provides if the landing page should not use a sidebar. The exact label depends on the theme. Block themes can also let you edit the page template through the Template Editor, where templates control the page structure and template parts such as headers and footers.

The manual block-editor route is fine for a straightforward page, but theme spacing, content width and header or footer controls can limit the design. This is where pages commonly end up boxed in or narrower than expected: the page setting may be wide while an inner Group block or theme container still restricts the content. Check the List View and the template as well as the page content before adding custom CSS.

Make each section answer a question that blocks the conversion: What is this, who is it for, what does it cost or include, why trust you, and what happens after the click? Use descriptive button text such as Book a consultation rather than a repeated generic label.

Upload images to your Media Library and write useful alternative text for informative images. Decorative images should use empty alternative text, and text that matters should not exist only inside an image.

If this is your site homepage, go to Settings > Reading, choose a static page, and select the landing page under the homepage setting. Create a separate empty page for posts if you still want a blog; WordPress does not use the same page for both the homepage and posts page.

Preview the page on desktop and mobile. Test every button, form, menu link and download, then check the published URL in a private browser window. If the live page does not match the editor, check whether the assigned template is overriding the page and clear any page, host or CDN cache before changing the layout again.

For a faster launch, Landio provides a theme-first landing-page setup with demo layouts and drag-and-drop editing. Choose a suitable demo, replace its copy and images, adjust colours and typography, then check the page template and mobile view before publishing.

This shortcut avoids building the layout from individual blocks, but you still need to remove irrelevant demo sections, connect your own form or checkout, confirm the call-to-action destination and test the published page. It is most useful when you want a designed starting point rather than a blank WordPress Page.