How to create landing pages on WordPress

Decide what this page must achieve before you design it. Choose one main action, such as submitting an email address, booking a call, downloading a guide, or buying a product.

Prepare a short headline, supporting explanation, benefits, proof such as testimonials, and the text for the call-to-action button. Avoid giving the page several competing goals.

In the WordPress dashboard, go to Pages > Add New. Add a descriptive title, then set the page URL to something short and campaign-specific. Add your content with the block editor and publish when the draft is ready. WordPress Pages are intended for non-chronological content and can use page-specific templates.

If the landing page should be the site homepage, create it first, then use Settings > Reading to select a static page. Keep the homepage and posts page separate if your site has a blog.

Open the page settings and look for a template such as Full Width, Blank, or Landing Page. The exact choices depend on your theme. A full-width template can remove a sidebar, while a blank template may also remove the normal header and footer.

With a block theme, you can create or edit a custom template from the page editor or Appearance > Editor. Be careful: a Front Page template created in the Site Editor can take priority over the choice under Settings > Reading, so check the template if your homepage does not change as expected.

The manual route is fine for a simple page, but the theme still controls much of the layout. If your theme has no suitable blank or full-width template, you may need a child-theme template or a page-building plugin rather than editing the parent theme directly.

Use blocks in a clear order: headline and value proposition, primary call to action, benefits, supporting image or video, trust signals, answers to likely objections, and a final call to action. Keep the navigation limited where possible so visitors stay focused.

Use responsive spacing and check the page at mobile width. Compress large images, keep the first screen useful without excessive scrolling, and make buttons descriptive. If you add a form, request only the information you genuinely need.

For a simple email capture, add a form block or connect a form plugin to your email marketing service. Confirm that submissions reach the correct list, that consent text is shown where required, and that the visitor sees a useful success message.

Set up analytics and conversion tracking before sending traffic. Track the main form submission, purchase, booking, or download rather than counting every button click as a conversion. Test the form, confirmation email, thank-you page, and tracking event in a private browser window.

Preview the page on a phone, tablet, and desktop. Test every button, form field, image, email address, and payment or booking step. Check that the page is not accidentally set to private and that search-engine visibility matches your campaign plan.

Send the URL to someone who has not seen the page and ask them what action they think they should take. If the answer is unclear, simplify the headline or call to action before buying traffic.

For repeated campaigns or pages that need more than the standard editor, Formidable Landing Pages provides drag-and-drop templates, lead forms, responsive layouts, email integrations, analytics, and SEO-related controls in one workflow.

Use the manual route when you only need one straightforward page and your theme already provides a suitable template. Choose the plugin route when you need to create several campaign pages quickly, collect leads, connect an email service, and compare conversion performance without building those pieces separately.