How to create pricing tables in WordPress

List the plans from lowest to highest commitment and keep the same information in the same order for each plan. Decide which plan is featured, whether prices need monthly and annual versions, and what each button should do.

Keep feature names specific. Avoid making one plan look cheaper by hiding important limits in small text, because visitors need to compare like with like.

Edit the page where the table should appear and add a Columns block. Choose one column for each plan, then add a Group block inside each column so you can style the card as a unit. WordPress lets you place headings, media, paragraphs and other blocks inside columns.

Inside every plan card, add a heading for the plan name, a short description, the price, a List block for included features and a Buttons block for the call to action. Keep the structure identical across columns so the comparison is easy to scan.

Select the Group block that contains the plan card and use its colour, border, spacing and typography controls where your theme provides them. Give the featured plan a clear label such as “Most popular”, but do not rely on colour alone to identify it.

Use the Advanced settings to add an additional CSS class when you need more control over a particular card. Add the matching CSS through your theme’s custom CSS area or another approved stylesheet rather than changing the theme’s core files. Block settings can include CSS classes and other advanced controls.

Preview the page at phone and tablet widths. Confirm that plan cards remain readable, buttons are large enough to tap, prices do not wrap awkwardly and every feature is still visible.

Do not assume a conventional table will stack into separate cards on mobile. A simple table may only wrap text or allow horizontal scrolling, while a stacked layout requires a block arrangement or table type that supports it.

If you will use the same pricing design on several pages, select the completed blocks and create a pattern. A synced pattern can be updated in one place and reused across the site; a non-synced pattern can be changed independently on each page.

Use the core Table block for genuinely tabular comparison data, such as a feature matrix. For card-style plans, Columns and Groups are usually easier to control and read. WordPress specifically notes that tables are for tabulated data rather than page design.

For a polished comparison with less manual layout work, install Go Pricing, create a table from a template or blank layout, add your plans and features, then adjust colours, typography, spacing, media and responsive behaviour in its builder. Insert the finished table where you need it using its shortcode support.

This is the faster route when you need multiple tables, featured columns, richer styling or a mobile layout that would take considerable custom CSS to reproduce with core blocks.